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s early in year. i would do that. give me half price off. christmas in july. there's a lot of things they could be doing. >> i have to disagree with that. i would not do christmas in july. i see love your family and then a man cave shot. i'm not going to take men to my man cave. >> they should focus. photography is the biggest one. go to fundraiserphotographers. >> packing it up. >> i want to go back to what you said about being a retailer and manufacturer. do you suggest they manufacture elsewhere? >> totally. the cost to manufacture is extensive. the cost to retail is extremely expensive. that's why you want to retail constantly. so pick one. i would take manufacturing, do it somewhere else and then become the world's best retailer. >> you know what i was thinking, too? they have a -- what they can do is what we always call here and we didn't make it up is ready, shoot, aim. basically they can try out new designs on their site without making them yet because inventory is so costly for them and you wouldn't want to do this on the holidays because you want people to buy this stuff. >
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